Spartanburg, SC – May 21, 2026 – RedSail Technologies, a leading provider of software, data solutions, and services to support pharmacies, has launched RxMarket, previously PrimeRx Market, a purchasing marketplace designed to help independent pharmacies navigate increasing financial pressure through greater pricing visibility and more efficient purchasing decisions.
Independent pharmacies continue to face shrinking margins, negative reimbursement rates, and ongoing pressure from PMB audits and fees. At the same time, staffing shortages and rising operating costs are making it harder to manage inventory and control spending.
“Independent pharmacies are being squeezed by their primary wholesalers and few options to optimize purchasing,” said Andy Maurer, CEO of RedSail Technologies. “RxMarket helps level the playing field by giving pharmacies real-time access to competitive pricing so they focus on keeping their communities healthy.”
Pharmacies already using RxMarket have reported saving over $700,000 annually and reclaiming more than 520 hours a year through more efficient purchasing. By consolidating supplier options and pricing data into a single platform, RxMarket helps pharmacies improve efficiency and make informed purchasing decisions.
“This is the best tool you can have at your fingertips. You will never run out of drugs, and you will always have the best price available to you in the market,” said Samir Desai, RPh at Metcare Rx, a New York-based independent pharmacy. “I really wish I had this option 15 years back when I started.”
Unlike traditional Group Purchasing Organizations (GPOs) and primary wholesaler relationships, RxMarket goes beyond negotiated pricing to offer real-time pricing comparison and flexible purchasing across multiple suppliers. Pharmacies can buy only what they need, when they need it, and respond more effectively to market changes.
RxMarket is free to join and use for pharmacies, with no contracts or purchasing commitments required.
The launch of RxMarket reflects RedSail’s broader strategy to equip pharmacies with the tools needed to operate more efficiently and remain financially resilient.
To learn more about RedSail, visit www.redsailtechnologies.com.
About RedSail Technologies
With 16,000 pharmacies reaching 50 million active patients, RedSail Technologies is the leader in pharmacy software and data solutions and services. Its mission is to build the country’s most clinically advanced and financially sustainable pharmacy network. Pharmacies in the RedSail Advantage® Network receive the integrated tools and connectivity needed for success, freeing them for patient care. RedSail Technologies’ customers include community, long-term care, outpatient, HME/DME, and specialty pharmacies alongside pharma, payer, and strategic industry partners. RedSail offers solutions for pharmacy operations, transactional and medical billing services, and patient engagement and education through brands PioneerRx®,PrimeRx®, Axys®, BestRx®, PowerLine®, TransactRx®, Emporos®, RxMile®, and QS/1®.
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Media Contact:
Walker Sands
redsailpr@walkersands.com