Better Business

Long-term care (LTC) pharmacy is an unsung hero among the healthcare sector’s many players. But a critically important one for our loved ones in nursing homes and assisted living facilities across the country. As more than 1,400 pharmacies care for millions of the nation’s most vulnerable patients, policymakers still struggle to understand the work they do and why it matters so much to long-term care residents and their families.

Patients across the country are becoming more concerned about how they are going to afford their prescriptions. Even with insurance, out-of-pocket costs can be unpredictable and sometimes higher than expected.

Connect 2026 is right around the corner, and we’re counting down the days until we meet you there. Connect—our annual user conference bringing together the entire RedSail network: PioneerRx, BestRx, NRx, PrimeCare, and Axys LTC—is the best place to be for all things education, collaboration, and inspiration. This year, we’re heading to Nashville, TN to the historic Gaylord Opryland for three action-packed days.

When a patient picks up a script and swipes their card at the counter, it should be a routine transaction that puts payment in your pocket. But as independent pharmacists know all too well, it’s never that simple.In the dizzying world of PBM oversight, unpredictable reimbursements, ever-shifting fees, and the skyrocketing cost of credit card transactions, you’re often the last to know what you’ll actually earn on a prescription—and sometimes, you don’t earn anything at all.

The new year is full of new opportunities—and refining your marketing strategy should be at the top of the list in 2026.It’s no secret that pharma marketing is strategic: from doctor detailing and direct-to-consumer advertising to digital engagement, you have to use a variety of channels to reach the right patients with the right message.

In a world of swirling news stories, voices vying for attention, and misinformation around every corner, patients need someone to cut through the noise. For many, that voice is the pharmacist.

The era when pharmacy owners could rely on generous contracts and healthy margins is no longer. With rising costs, minimum to negative reimbursement rates, and PBM battles raging on, pharmacy closures have continued accelerating.

Meet a current pharmacy student, a former professor, and hear how the industry is changing and pushing forward.

Every year, pharma loses an estimated $630B on patient non-adherence—but the problem with adherence may not be the message itself, but where the message lands. Pharma invests billions annually in patient outreach: $10B in traditional advertisements, $20B on provider marketing, and an average $21M per drug on promotional efforts aimed at helping patients start and stay on therapy.