Community Pharmacy

When a patient picks up a script and swipes their card at the counter, it should be a routine transaction that puts payment in your pocket. But as independent pharmacists know all too well, it’s never that simple.In the dizzying world of PBM oversight, unpredictable reimbursements, ever-shifting fees, and the skyrocketing cost of credit card transactions, you’re often the last to know what you’ll actually earn on a prescription—and sometimes, you don’t earn anything at all.

Pharmacists' to-do lists aren’t getting shorter. Especially in community pharmacies where pharmacists are often the most accessible healthcare professional—providing patient care and education every day requires time, energy, and resources, often with minimal to no reimbursement.

The new year is full of new opportunities—and refining your marketing strategy should be at the top of the list in 2026.It’s no secret that pharma marketing is strategic: from doctor detailing and direct-to-consumer advertising to digital engagement, you have to use a variety of channels to reach the right patients with the right message.

For pharmacies, the start of 2026 brings a significant new process change for 10 drugs through Medicare Part D. Introduced in the Inflation Reduction Act (IRA) that passed in August of 2022, Centers for Medicare and Medicaid Services (CMS) established the Medicare Drug Price Negotiation Program (MDPNP) to negotiate Maximum Fair Prices for certain high expenditure, single source drugs and biologics.

In a world of swirling news stories, voices vying for attention, and misinformation around every corner, patients need someone to cut through the noise. For many, that voice is the pharmacist.

The role of community pharmacy is constantly evolving. Now more than ever, pharmacists are searching for new ways to drive revenue and, most importantly, improve patient care.We sat down with Brittany Sanders, Co-Owner of The Pharmacy at Wellington in Little Rock, Arkansas, and winner of the 2025 NCPA Willard B. Simmons Independent Pharmacist of the Year Award, to get her insights around: Overcoming the current challenges facing independent pharmacies today, strategies for driving new streams of revenue, and becoming a valuable resource that the community trusts for high quality patient care.

The era when pharmacy owners could rely on generous contracts and healthy margins is no longer. With rising costs, minimum to negative reimbursement rates, and PBM battles raging on, pharmacy closures have continued accelerating.

Today’s patient has access to an unmanageable amount of information. With thousands of differing narratives, patients are overwhelmed with information and a lack of support in determining what’s factually sound, and what makes sense for their individual care journey. With medical misinformation on the rise, it’s critical that patients receive personalized care messages through the right channel, at the right time.

Five years ago, RedSail Technologies was born from a bold vision: to empower pharmacies with the technological tools, support, and innovation they need to thrive. Today, we celebrate not just our anniversary, but the journey that’s brought us here—and the people who’ve made it possible.